THIRD PLAN · 서드플랜
Generative Engine Optimization (GEO) & AEO Agency in Korea
You have tried it twice. The third plan is calculated.
THIRD PLAN lists what is holding your business back, writes a guide for where it should go, and plans the marketing strategy that follows. The goal is a brand that ChatGPT and Gemini recommend.
Why THIRD PLAN
Why “Third Plan”
THIRD PLAN means “the third plan.” It works on a different basis from the first two.
PLAN 1
The plan you ran yourself
Marketing the owner tried directly.
Basis: effort
PLAN 2
The plan an agency set
A plan drawn up by an agency.
Basis: spend
PLAN 3
The calculated plan
We first write down why the first two did not work, set the end goal, and calculate backwards from it.
Basis: calculation
Service 01
GEO Consulting: Diagnose, Guide, Strategy
Generative engine optimization (GEO) is the work of preparing a site and its content so that generative AI such as ChatGPT, Gemini and Perplexity cites the site and names the company in its answers.
We list the problems in your current marketing, write a guide for where the business should go, and plan the marketing strategy. The diagnosis covers search volume by category name, whether ChatGPT and Gemini run a web search for your questions, the fan-out searches they run, Google rankings for those searches, your homepage title, description, H1 and menu, your English pages, your static HTML, and robots.txt.
Service 02
GEO & AEO Services
01
Self-description
Your category name, word for word, in the homepage title, description, H1 and menu.
02
English pages
An /en/ home linked to the Korean pages with hreflang.
03
One article per query cluster
We group fan-out searches by meaning and write one article per group: lead search term at the start of the title, the answer in the first paragraph, numbers, sources and quotes in the body.
04
Monthly re-measurement
The same questions, asked the same way every month, compared with the month before.
Specifically, our top-performing methods, Cite Sources, Quotation Addition, and Statistics Addition, achieved a relative improvement of 30-40% on the Position-Adjusted Word Count metric and 15-30% on the Subjective Impression metric.Service 03
Marketing Funnel Design and Brand Management
We design the full funnel in four stages — recommendation, verification, pricing and inquiry — and then run it as your brand agency.
| Stage | What the customer does | What we build | What we measure |
|---|---|---|---|
| 1 Recommendation | Sees your name for the first time in an AI answer or a search result | Self-description and one article per query cluster (GEO & AEO) | How often your name appears, per question |
| 2 Verification | Searches your name to check the company and its reviews | Company page and branded search results | Branded search volume and AI answers to brand questions |
| 3 Pricing | Compares cost and scope | Pricing and scope page | Visits to the pricing page |
| 4 Inquiry | Contacts you | Contact channels, contact form, conversion tracking (GA4) | Number of inquiries |
Process
How we work: 6 steps
Every project follows the same order. Each decision rests on a measurement.
- 01
Search volume by category name
We check monthly Naver and Google search volume for each way of naming your business, and pick the name to lead with.
- 02
Query fan-out collection
We ask ChatGPT and Gemini the same questions several times and collect the searches they run while writing the answer.
- 03
Question-by-question table
For each question we record whether a web search ran, which sites were cited, and how often your name appeared.
- 04
Self-description
We put your category name, word for word, in the homepage title, description, H1 and menu, and build an English page.
- 05
One article per query cluster
We group searches that mean the same thing and write one article per group. The title starts with the group’s lead search term.
- 06
Monthly re-measurement
Every month we ask the same questions the same way and compare how often, and in what order, your name appears.
Sources
Why we start with search: 4 quotes
AI answers can be built on top of web search. These are the original sentences.
Both AI Overviews and AI Mode may use a "query fan-out" technique — issuing multiple related searches across subtopics and data sources — to develop a response.To be eligible to be shown as a supporting link in AI Overviews or AI Mode, a page must be indexed and eligible to be shown in Google Search with a snippet, fulfilling the Search technical requirements.The model analyzes the prompt and determines if a Google Search can improve the answer. … If needed, the model automatically generates one or multiple search queries and executes them.Through rigorous evaluation, we demonstrate that GEO can boost visibility by up to 40% in generative engine responses.Insights
Insights
Contact
Contact
GEO consulting, GEO & AEO services and marketing funnel design.
Contact channels are in preparation.